Sky Product - Sky TV Upgrade to UHD
For this corporate project, I created a promotional video designed to encourage Sky customers to upgrade to UHD by showcasing the enhanced viewing experience it offers. The aim was to highlight the key benefits—richer colours, sharper detail, and greater visual clarity—through carefully selected content and striking imagery.
Beyond the edit itself, I was involved in shaping the narrative by writing the script to clearly communicate these advantages in a simple and engaging way. The piece blends a range of Sky content to demonstrate the impact of UHD across different genres, reinforcing the value of upgrading.
This project also marked my first use of AI within a corporate workflow, as I integrated an AI-generated voiceover to bring the script to life. Combining storytelling, technical execution, and new tools, this video was an opportunity to explore a more innovative approach to corporate content while delivering a clear and impactful message.