Sky Cinema - The Villains Collection
For this Sky Cinema collection promo, I wanted to create something playful, energetic, and instantly recognisable by tapping into a popular social media trend. Inspired by the resurgence of The Chemical Brothers track following the release of Apex on Netflix, I built the concept around Sky Cinema's most iconic villains, using the soundtrack to choreograph a light-hearted "dance-off" between them.
The edit brings together a range of memorable villain characters from across the Sky Cinema catalogue, carefully matching their movements and performances to the rhythm of the music to create seamless visual comedy. While the promo celebrates some of cinema's greatest antagonists, it also subtly builds anticipation for the upcoming release of Doctor Doom later in the year, making the collection feel both timely and relevant.